VMware Case Study
Telling the story of an app.
Cape Perpetua delivered a video, and unified narrative across social media. It both clarified a complicated tool and reached the largest audience our client had seen in years on social media.
VMWare’s Tanzu platform is a game changer. The problem? The solutions it offers are extremely complicated. Although Tanzu offers customers an opportunity for exponential growth, the message is getting lost.
Our Brief:
Make this important platform understandable and spread that message far-and-wide.
We built the campaign around a core idea: Tanzu frees your time. The fact that Tanzu gives teams more time to create and be inspired was central to every piece of media we created— from a compelling marquee video to a broad social rollout across Facebook, Twitter and LinkedIn.
Dynamic results, across social media.
On Twitter, VMware Tanzu saw a +10000 percent increase in engagement with our work. It was the highest level of engagement the account saw in years.
Lead Video.
How do you visualize a collaborative platform?
That was our challenge, and we tackled it by bringing the platform to life with visual effects and storytelling.
